Marketing

Dr. James Marcin, Department Chair for Business Administration and Marketing

The Marketing degree from the Reeves School of Business provides you with the analytical and creative abilities needed to design and implement strategic solutions leading to the satisfaction of customers. As the global marketplace becomes increasingly saturated with products and services, the demand for marketing expertise will intensify. Coursework in such areas as consumer behavior, sales and advertising, market analysis, and distribution management prepares students for careers in marketing management, advertising, retail, public relations, and promotions. Graduates of this program are also well prepared for continued study in any business field.

Students of Marketing will engage in practical application and discussion of consumer theory alongside a committed and experienced faculty. The Reeves School of Business strives to empower its students through opportunities to gain real world experience and practice in concepts of marketing by means of internships, special projects, and events.

Like all Reeves School of Business majors, the Accounting degree can be paired with a concentration in Health Care Administration; PGA Golf Management; Professional Tennis Management; Resort, Club, and Hospitality Management; and Sport Management.

Requirements for the major in Marketing:

In addition to the foundation core and the professional core courses required of all majors in the Reeves School of Business, the following courses are required for a degree in Marketing:

Required Courses: BUS 315, MKT 390, MKT 400, and MKT 470

Plus any 9 s.h. from the following electives: MKT 345, MKT 360, MKT 380, MKT 384, MKT 410, MKT 420, MKT 430, MKT 460, MKT 485, MKT 499, and SMA 421.

Note: An elective course for any Reeves School of Business major may only be used to meet the requirements of one major. A required course in any Reeves School of Business major may not be used as an elective for another Reeves School of Business major.

Requirements for the minor in Marketing:

Required courses: BUS 343, MKT 251, MKT 390, and MKT 470

Plus any 6 s.h. from the following electives: MKT 345, MKT 360, MKT 380, MKT 384, MKT 400, MKT 410, MKT 420, MKT 430, MKT 460, MKT 485, MKT 499, and SMA 421.

Requirements for A.A. Concentration in Marketing:

Required courses: MKT 251, MKT 380, MKT 390, and MKT 400

Plus any 6 s.h. from the following electives: MKT 345, MKT 360, MKT 380, MKT 384, MKT 410, MKT 420, MKT 430, MKT 460, MKT 485, MKT 499, and SMA 421.

Writing-Enrichment Course: BUS 352

Computer Intensive Course: BUS 225 or CSC 100

Ethics course: BUS 315

Marketing Courses

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