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Professor James Marcin, Coordinator
Marketing graduates are prepared either to begin graduate study
or to secure entry-level positions in such areas as marketing management,
retailing, advertising, product promotion, public relations and
sales in the public or private sector.
The marketing major with
a concentration in professional
golf management (PGM) provides students with golfing
skills and the opportunity to pursue a career as a golf
professional involved in or responsible for the development,
pricing, promotion, distribution and delivery of products,
services and programs related to the golf industry. Potential
areas of employment include all entry-level positions in
the private or public sector, resort or corporate golf structure,
administration, club management, or turf management. Future
study in graduate school is possible in business administration,
marketing, and agronomy.
The marketing major with
a concentration in professional
tennis management (PTM) provides students with tennis
skills and a number of employment opportunities. Students
could pursue a career as a USPTA professional or pursue
a career in some aspect of tennis or another industry in
a position related to the development, pricing, promotion,
distribution and/or delivery of products, services and/or
programs. Future study in graduate school is possible in
business administration or marketing.
The marketing major with
a concentration in health care
administration (HCA) prepares students for a variety
of positions in the health care industry, but especially
prepares them for marketing positions in areas such as patient
representatives, physician office staff, insurance representatives,
hospital marketing departments and in organizations such
as the Red Cross, home health agencies, senior citizen centers,
day care agencies and rehabilitative health care centers.
The marketing major with
a concentration in e-business
prepares students to pursue career opportunities in the
rapidly growing area of electronic business. Graduates should
be able to function in an E-Business environment to the
extent that they can go to work in a variety of situations
ranging from running an E-Business Center for an organization,
to working for a business that sets-up and/or runs E-Business
Centers.
Institute for Business & Marketing
Research
Dr. Jen-Hsiang Lin, Director
The purpose of the Institute
for Business and Marketing Research is to provide
data support and analysis for institutional planning and
assessment directed toward fulfilling the stated mission
of the Reeves School of Business. The Institute also sponsors
the marketing degree program.
To support the community, the institute collects, analyzes,
and disseminates information to support the activities of
local businesses, government agencies, and economic development
organizations in the communities of Southeastern North Carolina.
In addition, the Institute consults with local businesses
and develops programs to support their research activities.
Major Requirements:
In addition to the foundation core and the professional
core courses required of all majors in the Reeves School
of Business, the following courses are required for a degree
in Marketing:
Required Courses: BUS
315, MKT 390, MKT 400, and MKT 470
Plus any 9 s.h. from the following
electives: MKT 345, MKT 360, MKT 380, MKT 384,
MKT 410, MKT 420, MKT 430, MKT 460, MKT 485, MKT 499,
and SMA 421.
Note: An elective course
for any Reeves School of Business major may only be used
to meet the requirements of one major. A required course
in any Reeves School of Business major may not be used
as an elective for another Reeves School of Business major.
Requirements for the minor in Marketing:
Required courses: BUS
343, MKT 351, MKT 390, and MKT 470
Plus any 6 s.h. from the following
electives: MKT 345, MKT 360, MKT 380, MKT 384,
MKT 400, MKT 410, MKT 420, MKT 430, MKT 460, MKT 485,
MKT 499, and SMA 421.
Requirements for A.A. Concentration
in Marketing:
Required courses: MKT
351, MKT 380, MKT 390, and MKT 400
Plus any 6 s.h. from the following
electives: MKT 345, MKT 360, MKT 380, MKT 384,
MKT 410, MKT 420, MKT 430, MKT 460, MKT 485, MKT 499,
and SMA 421.
Writing-Enrichment Course: BUS
352
Computer Intensive Course:
BUS 225
Ethics course: BUS 315
Concentrations Available:
MARKETING COURSES
MKT 345 INTERNSHIP (3 s.h.)
Experiential learning acquired through placement with local
organizations in either the private or public sectors. The
student is assigned duties and responsibilities approved
by the Director of Internships and supervised and evaluated
by the University instructor and onsite trainer. Weekly
class contact, journal or written reports are required.
Classroom instruction includes resume/letter writing, interviewing
techniques, and oral presentations. Prerequisites: BUS 343
and MKT 351, junior or senior standing, and a minimum GPA
of 2.5 in the major, or permission of the instructor. See
BUS 345 and ACC 416. Applicable to one major only: Business
or Marketing. This course is offered as needed.
MKT 351 PRINCIPLES OF MARKETING (3 s.h.)
Study of marketing: models of buyer behavior, functions,
channels of distribution, promotion strategies, and pricing
policies. Emphasis is on the use of marketing variables
in decision-making. This course is offered every semester.
MKT 360 E-BUSINESS I (3 s.h.)
A survey of applications and factors related to conducting
business on the World Wide Web. Prerequisite: MKT 351. This
course is offered as needed.
MKT 380 ADVERTISING AND PROMOTION (3
s.h.)
A study of promotion planning from an integrated marketing
communication perspective with an emphasis on advertising.
Prerequisite: MKT 351. This course is offered as needed.
MKT 384 RETAIL MANAGEMENT (3 s.h.)
Retailing principles and methods applied to modern business
with emphasis on store location and layout, pricing, application
of visual merchandising, management decision making, and
the use of financial controls. Prerequisites: BUS 343, MKT
351, or the permission of the instructor. This course is
offered as needed.
MKT 390 MARKETING RESEARCH (3 s.h.)
Marketing research methods/applications and techniques for
generating and analyzing marketing data within a statistical
context. Prerequisites: MKT 351 and ECO 216. This course
is offered every fall semester.
MKT 400 CONSUMER BEHAVIOR (3 s.h.)
An analysis of behavioral factors affecting consumer decision-making
in marketing and demand. Emphasis is placed on conceptual
and technical tools used by managers for practical application
in profit and non-profit firms. Prerequisite: MKT 351. This
course is offered as needed.
MKT 410 GLOBAL MARKETING (3 s.h.)
This course investigates marketing variables and strategies
in countries outside the United States. The importance of
differences among nations in language, culture and social
forces, politics and laws, values, channels of distribution,
and buyer behavior is examined. Prerequisite: MKT 351. This
course is offered as needed.
MKT 420 PROFESSIONAL SELLING (3 s.h.)
Basic course in selling, covering development of sales personality,
sales speech, opening and closing sales, buying motives
and sales psychology, organization of sales talk, meeting
objectives, and building consumer following. Prerequisite:
MKT 351. This course is offered as needed.
MKT 430 DIRECT MARKETING (3 s.h.)
An introduction to direct marketing with emphasis on data
base marketing, strategic business planning, importance
of the offer, selecting and selling merchandise, business-to-business
direct marketing, fundraising, mailing lists, magazines,
newspapers, electronic media, telemarketing, production,
idea development, and integrating direct marketing into
the overall marketing mix. Prerequisite: MKT 351. This course
is offered as needed.
MKT 460 E-BUSINESS II (3 s.h.)
An application class designed to give students a working
knowledge of using E-Business software. Students are required
to design and implement an E-Business site. Prerequisites:
MKT 352, MKT 360, and COM 341. This course is offered as
needed.
MKT 470 MARKETING MANAGEMENT (3 s.h.)
The purpose of this course is to study and practice the
managerial approach to marketing where managers are viewed
as decision-makers and problem solvers. Students develop
skills in linking the logic and concepts of marketing to
relevant data, analyzing data, and making rational decisions.
Capstone course for marketing majors. Prerequisites: BUS
332, BUS 343, and MKT 351. This course is offered as needed.
MKT 485 SPECIAL TOPICS (3 s.h.)
A topic in marketing not covered in depth in any of the
other established courses in business. This course is offered
as needed.
MKT 499 INDEPENDENT STUDY IN MARKETING
(TBA)
An opportunity for a well-qualified, upper-division student
to engage in special research in marketing. Requires approval
by the faculty advisor, the supervising professor, the department
chair, and the school dean, before approval by the Vice
President for Academic Affairs.
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