Home » Academics
of Public Affairs » Department
The Mass Communications major is divided into three
possible concentrations organized around a central
core. These include TV/Multimedia,
Radio, and Journalism.
Within these concentrations students are encouraged to take a variety
of electives of their choice, both within their particular concentration
and outside of it. The degree is intended to be flexible and customizable
by the student. Some of the potential areas of study are as follows:
Students of television production spend their time doing quality video
work for variety of different purposes. Successful students may work in
broadcast television, broadcast journalism, multimedia, DVD authoring,
corporate communications, or education.
Multimedia applies to the creative combination of many artforms through
the use of computer technology. This can be applied to web page design,
computer graphics and animation, graphics for video and print, and many
Students in radio production learn to design audio content for continuous
delivery using the format of a modern FM radio station. Students design
ads, introduce music, and design entire radio dramas. They also have the
opportunity to broadcast live radio on our new Internet-based radio station.
Performance for the Camera
Students in performance for the camera learn how to establish an on-air
presence and to be sensitive to how they are perceived on camera. Successful
students may pursue screen and television acting, newscasting, and other
fields where they are expected to convey information to others on camera
using an appropriate image and voice.
Writing and Print Journalism
All media communication has its roots in writing. A good writer can find
work anywhere in communications. Students of print journalism may find
themselves working for newspapers and magazines, public relations firms,
advertising agencies, or any other situation in which desktop publishing
techniques would be in demand.
Even students who don't ultimately work in the communications field may
find the principles of communications useful in life and in their careers.
Good communications skills can be useful in such fields as public relations,
corporate communications, management, advertising, marketing, and any
other situation where information must be conveyed to others with positive