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MU Home » Academics » School of Public Affairs » Department of Communication

Mass Communications Overview

The Mass Communications major is divided into three possible concentrations organized around a central core. These include TV/Multimedia, Radio, and Journalism. Within these concentrations students are encouraged to take a variety of electives of their choice, both within their particular concentration and outside of it. The degree is intended to be flexible and customizable by the student. Some of the potential areas of study are as follows:

Television Production
Students of television production spend their time doing quality video work for variety of different purposes. Successful students may work in broadcast television, broadcast journalism, multimedia, DVD authoring, corporate communications, or education.

Multimedia Design
Multimedia applies to the creative combination of many artforms through the use of computer technology. This can be applied to web page design, computer graphics and animation, graphics for video and print, and many other situations.

Radio Production
Students in radio production learn to design audio content for continuous delivery using the format of a modern FM radio station. Students design ads, introduce music, and design entire radio dramas. They also have the opportunity to broadcast live radio on our new Internet-based radio station.

Performance for the Camera
Students in performance for the camera learn how to establish an on-air presence and to be sensitive to how they are perceived on camera. Successful students may pursue screen and television acting, newscasting, and other fields where they are expected to convey information to others on camera using an appropriate image and voice.

Writing and Print Journalism
All media communication has its roots in writing. A good writer can find work anywhere in communications. Students of print journalism may find themselves working for newspapers and magazines, public relations firms, advertising agencies, or any other situation in which desktop publishing techniques would be in demand.

Communication Theory
Even students who don't ultimately work in the communications field may find the principles of communications useful in life and in their careers. Good communications skills can be useful in such fields as public relations, corporate communications, management, advertising, marketing, and any other situation where information must be conveyed to others with positive results.


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