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The 2007 Identity Standards Manual
can be downloaded via the link below. This manual will serve
as a guide to help brand our institution in an effort to
create a unified image.
Identity Standards
Manual (PDF Format)
Digital images of the seal, logos, and wordmarks can be
obtained from or . Athletics
logos and wordmarks may also be obtained from .
The following letter from the president explains in detail
the purpose of the manual:
To: The University Community
From:
Re: Identity Standards Manual
Whether we realize it or not, each of us is a part of the ongoing
branding effort at Methodist University (MU). Everything we write,
produce, print, or publish affects the perceived character of MU
in the minds of our various audiences. In other words, everything
we do either strengthens or weakens the MU "brand." An
identity standards manual allows us to be on the same page, to be
a team following the same rules, and to be unified in the image
we portray to our target audiences. It allows us to individually
participate in the integrated marketing effort. This should be a
comprehensive, coordinated, institution-wide effort to communicate
a unified message.
The Identity Standards Manual does not define absolutes in universal
writing and publication. It merely provides us a common campus standard
to refer to, knowing that our counterparts across campus are working
from the same standard. It is a means of establishing a similar
direction in our efforts to portray a cohesive image of what and
who MU is.
This manual is not meant to impose constraints, but to assist each
campus entity in creating content and design that maintain a similar
look and feel. Although it is not a novel idea among higher education
institutions to have a campus style guide, until now, MU has not
developed a comprehensive Identity Standards Manual. The style is
not meant to restrict artistic license or creativity, nor is it
exhaustive in its application. Instead, it creates cohesiveness
in all internal and external publications and communication through
the simple application of universal colors, word/format usage, and
logo placement. By using these guidelines, MU's brand and quality
will be readily recognized and enhanced in the marketplace.
I encourage you to join the effort to cohesively market and brand
Methodist University as an institution that represents over half
a century of strength and heritage in higher education.
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