Dr. Kevin Swift is interviewed by a student on MU Radio

The Radio Concentration in the Mass Communications major is intended to prepare students for work in the radio industry. Emphasis in the program is on radio marketing and radio programming. Students also understand the broadcast industry and how it generates income.

Radio Concentration Philosophy

The Radio Concentration is all about responsible freedom of speech. Radio programs can be about any topic and passion as long as they conform to FCC regulations and the rules of decency.

Radio Facilities

Our Radio Room is a comfortable atmosphere where students can kick back and enjoy their craft. Our radio computer never sleeps and broadcasts on the Internet 24 hours a day. Students can schedule programming days in advance or broadcast live in studio. Our students call sporting events and put on regular talk shows. When we go mobile, we have the ability to broadcast in the field directly or record audio for later broadcast

Our facilities are in the process of being expanded and we are always looking for ideas. Perhaps you can help design our new facilities and our new look.

Careers in Radio

The radio industry is all about presence and personality. Think of all the voices we depend on to help us make sense of the world. All of those voices had to start somewhere. There are famous DJs in any genre telling us what new songs to listen to. There are political commentators who teach us of current events or just read the news. Careers in radio are very real and, while there may be a great deal of competition, the stage is always set for new voices. Maybe yours can be one of them.

Degrees Awarded

Bachelor of Arts (B.A.) and Bachelor of Science (B.S.) in Mass Communications with a concentration in Radio

Major Requirements

The Mass Communications major with a concentration in Radio consists of 52 s.h. distributed as follows:

Requirements for the Bachelor of Arts Degree

  • Nine credit hours not taken in the general education core from any of the following areas: ENG, PHI, PSC, REL, ART, HIS, MUS, THE, or any foreign language course.

Requirements for the Bachelor of Science Degree

  • Nine credit hours not taken in the general education core from any of the following areas: CSC, PSC, PSY, BUS, ECO, MAT, SCI, or MKT.

Required Core Courses

  • COM 1050 Introduction to Mass Communications (3 s.h.)
  • COM 2570 Writing for Mass Communications Media I (3 s.h.)
  • COM 2800 Mass Communications Theory (3 s.h.)
  • COM 3110 Mass Communications Law (3 s.h.)
  • COM 3120 Ethics in Mass Media and Society (3 s.h.)
  • COM 4700 Senior Seminar (1 s.h.)
  • SOC 3320 Methods of Social Research (3 s.h.)*(or any approved research methods course)
  • One upper level ACL course (3 s.h.)

Radio Courses

  • COM 3020 Basic Radio Production (3 s.h.)
  • COM 2600-2670 Radio/TV Practicum (3 s.h.)

Communication Electives

Select 5 courses (15 s.h.) from the following which can include but are not limited to:

  • COM 3030 Basic Television Techniques and Procedures (3 s.h.)
  • COM 3050 Production (3 s.h.)
  • COM 3310 Advertising Production (3 s.h.)
  • COM 3350 Public Relations (3 s.h.)
  • COM 3410 HTML Publishing and Web Page Design (3 s.h.)
  • COM 3530 Desktop Publishing (3 s.h.)
  • COM 3640 Cinema Appreciation (3 s.h.)
  • COM 3660 Performance for the Camera (3 s.h.)
  • COM 4850 or Special Topics in Mass Communication (3 s.h.)
  • COM 4230 Internship (3-5 s.h.)
  • ACL 3600 Exploring Cross-Cultural Communication (3 s.h.)
  • ACL 3710 Effective Intercultural Communication (3 s.h.)

Contact the Mass Communications Program

Dr. Kevin Swift

Kevin Swift, PhD

Chair, Communication; Associate Professor of Mass Communications
(910) 630-7066
Trustees 272A
Dr. Kevin Swift
Kevin Swift, PhD

Chair, Communication; Associate Professor of Mass Communications

B.A., Westminster College; M.A., Duquesne University; Ph.D., University of Maryland at College Park


Dr. Swift earned his Ph.D. from the University of Maryland at College Park in Journalism and Public Communication. Kevin is a veteran of broadcast news in many capacities. He worked as a writer/producer and reporter for several TV and radio stations in the Youngstown, Ohio and Pittsburgh, Pa. area (WBZY, WKBN, WTAE and several cable stations). He also served as an anchor/reporter for the award winning news team at WVLK News in Lexington, Ky. Swift has worked extensively as a voice over artist for organizations such as The Red Cross, NPR/Health Beat, Ford and hundreds of local TV and radio spots. Before joining the faculty at Methodist University, Kevin taught at Catholic University, the University of Maryland and Missouri State University. His research interests include FCC policy and media literacy.

(910) 630-7066
Trustees 272A