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Professor James Marcin, Coordinator
Marketing graduates are prepared either to begin graduate study
or to secure entry-level positions in such areas as marketing management,
retailing, advertising, product promotion, public relations and
sales in the public or private sector.
The marketing major with a concentration
in PGA Golf Management provides
students with golfing skills and the opportunity to pursue a career
as a golf professional involved in or responsible for the development,
pricing, promotion, distribution and delivery of products, services
and programs related to the golf industry. Potential areas of employment
include all entry-level positions in the private or public sector,
resort or corporate golf structure, administration, club management,
or turf management. Future study in graduate school is possible
in business administration, marketing, and agronomy.
The marketing major with a concentration
in professional tennis management
(PTM) provides students with tennis skills and a number of employment
opportunities. Students could pursue a career as a USPTA professional
or pursue a career in some aspect of tennis or another industry
in a position related to the development, pricing, promotion, distribution
and/or delivery of products, services and/or programs. Future study
in graduate school is possible in business administration or marketing.
The marketing major with a concentration
in health care administration (HCA)
prepares students for a variety of positions in the health care
industry, but especially prepares them for marketing positions in
areas such as patient representatives, physician office staff, insurance
representatives, hospital marketing departments and in organizations
such as the Red Cross, home health agencies, senior citizen centers,
day care agencies and rehabilitative health care centers.
The marketing major with a concentration
in resort and club management
prepares students to pursue career opportunities in the rapidly
growing area of the resort industry. Resorts are a special aspect
of the hospitality industry, combining hotel, spa and restaurant
management with facilities management. As a marketing graduate with
a concentration in resort management , you will be prepared to take
leadership roles that focus on the marketing aspects in all types
of resorts worldwide.
Major Requirements:
In addition to the foundation core and the professional core courses
required of all majors in the Reeves School of Business, the following
courses are required for a degree in Marketing:
Required Courses: BUS 315, MKT
390, MKT 400, and MKT 470
Plus any 9 s.h. from the following
electives: MKT 345, MKT 360, MKT 380, MKT 384, MKT 410,
MKT 420, MKT 430, MKT 460, MKT 485, MKT 499, and SMA 421.
Note: An elective course for
any Reeves School of Business major may only be used to meet the
requirements of one major. A required course in any Reeves School
of Business major may not be used as an elective for another Reeves
School of Business major.
Requirements for the minor in Marketing:
Required courses: BUS 343, MKT
351, MKT 390, and MKT 470
Plus any 6 s.h. from the following
electives: MKT 345, MKT 360, MKT 380, MKT 384, MKT 400,
MKT 410, MKT 420, MKT 430, MKT 460, MKT 485, MKT 499, and SMA
421.
Requirements for A.A. Concentration in Marketing:
Required courses: MKT 351, MKT
380, MKT 390, and MKT 400
Plus any 6 s.h. from the following
electives: MKT 345, MKT 360, MKT 380, MKT 384, MKT 410,
MKT 420, MKT 430, MKT 460, MKT 485, MKT 499, and SMA 421.
Writing-Enrichment Course: BUS
352
Computer Intensive Course: BUS
225
Ethics course: BUS 315
Concentrations Available:
MARKETING COURSES
MKT 345 INTERNSHIP (3 s.h.)
Experiential learning acquired through placement with local organizations
in either the private or public sectors. The student is assigned
duties and responsibilities approved by the Director of Internships
and supervised and evaluated by the University instructor and onsite
trainer. Weekly class contact, journal or written reports are required.
Classroom instruction includes resume/letter writing, interviewing
techniques, and oral presentations. Prerequisites: BUS 343 and MKT
351, junior or senior standing, and a minimum GPA of 2.5 in the
major, or permission of the instructor. See BUS 345 and ACC 416.
Applicable to one major only: Business or Marketing. This course
is offered as needed.
MKT 351 PRINCIPLES OF MARKETING (3 s.h.)
Study of marketing: models of buyer behavior, functions, channels
of distribution, promotion strategies, and pricing policies. Emphasis
is on the use of marketing variables in decision-making. This course
is offered every semester.
MKT 360 E-BUSINESS I (3 s.h.)
A survey of applications and factors related to conducting business
on the World Wide Web. Prerequisite: MKT 351. This course is offered
as needed.
MKT 380 ADVERTISING AND PROMOTION (3
s.h.)
A study of promotion planning from an integrated marketing communication
perspective with an emphasis on advertising. Prerequisite: MKT 351.
This course is offered as needed.
MKT 384 RETAIL MANAGEMENT (3 s.h.)
Retailing principles and methods applied to modern business with
emphasis on store location and layout, pricing, application of visual
merchandising, management decision making, and the use of financial
controls. Prerequisites: BUS 343, MKT 351, or the permission of
the instructor. This course is offered as needed.
MKT 390 MARKETING RESEARCH (3 s.h.)
Marketing research methods/applications and techniques for generating
and analyzing marketing data within a statistical context. Prerequisites:
MKT 351 and ECO 216. This course is offered every fall semester.
MKT 400 CONSUMER BEHAVIOR (3 s.h.)
An analysis of behavioral factors affecting consumer decision-making
in marketing and demand. Emphasis is placed on conceptual and technical
tools used by managers for practical application in profit and non-profit
firms. Prerequisite: MKT 351. This course is offered as needed.
MKT 410 GLOBAL MARKETING (3 s.h.)
This course investigates marketing variables and strategies in countries
outside the United States. The importance of differences among nations
in language, culture and social forces, politics and laws, values,
channels of distribution, and buyer behavior is examined. Prerequisite:
MKT 351. This course is offered as needed.
MKT 420 PROFESSIONAL SELLING (3 s.h.)
Basic course in selling, covering development of sales personality,
sales speech, opening and closing sales, buying motives and sales
psychology, organization of sales talk, meeting objectives, and
building consumer following. Prerequisite: MKT 351. This course
is offered as needed.
MKT 430 DIRECT MARKETING (3 s.h.)
An introduction to direct marketing with emphasis on data base marketing,
strategic business planning, importance of the offer, selecting
and selling merchandise, business-to-business direct marketing,
fundraising, mailing lists, magazines, newspapers, electronic media,
telemarketing, production, idea development, and integrating direct
marketing into the overall marketing mix. Prerequisite: MKT 351.
This course is offered as needed.
MKT 460 E-BUSINESS II (3 s.h.)
An application class designed to give students a working knowledge
of using E-Business software. Students are required to design and
implement an E-Business site. Prerequisites: MKT 352, MKT 360, and
COM 341. This course is offered as needed.
MKT 470 MARKETING MANAGEMENT (3 s.h.)
The purpose of this course is to study and practice the managerial
approach to marketing where managers are viewed as decision-makers
and problem solvers. Students develop skills in linking the logic
and concepts of marketing to relevant data, analyzing data, and
making rational decisions. Capstone course for marketing majors.
Prerequisites: BUS 332, BUS 343, and MKT 351. This course is offered
as needed.
MKT 485 SPECIAL TOPICS (3 s.h.)
A topic in marketing not covered in depth in any of the other established
courses in business. This course is offered as needed.
MKT 499 INDEPENDENT STUDY IN MARKETING
(TBA)
An opportunity for a well-qualified, upper-division student to engage
in special research in marketing. Requires approval by the faculty
advisor, the supervising professor, the department chair, and the
school dean, before approval by the Vice President for Academic
Affairs.
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