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MU Home » Academics » Reeves School of Business

Marketing Courses

MKT 2510 PRINCIPLES OF MARKETING (3 s.h.)
Study of marketing: models of buyer behavior, functions, channels of distribution, promotion strategies, and pricing policies. Emphasis is on the use of marketing variables in decision-making. This course is offered every semester.

MKT 3450 INTERNSHIP (3 s.h.)
Experiential learning acquired through placement with local organizations in either the private or public sectors. The student is assigned duties and responsibilities approved by the Director of Internships and supervised and evaluated by the University instructor and onsite trainer. Weekly class contact, journal or written reports are required. Classroom instruction includes resume/letter writing, interviewing techniques, and oral presentations. Prerequisites: BUS 3430 and MKT 2510, junior or senior standing, and a minimum GPA of 2.5 in the major, or permission of the instructor. See BUS 3450 and ACC 4160. Applicable to one major only: Business or Marketing. This course is offered as needed.

MKT 3600 E-BUSINESS I (3 s.h.)
A survey of applications and factors related to conducting business on the World Wide Web. Prerequisite: MKT 2510. This course is offered as needed.

MKT 3800 ADVERTISING AND PROMOTION (3 s.h.)
A study of promotion planning from an integrated marketing communication perspective with an emphasis on advertising. Prerequisite: MKT 2510. This course is offered as needed.

MKT 3840 RETAIL MANAGEMENT (3 s.h.)
Retailing principles and methods applied to modern business with emphasis on store location and layout, pricing, application of visual merchandising, management decision making, and the use of financial controls. Prerequisites: BUS 3430, MKT 2510, or the permission of the instructor. This course is offered as needed.

MKT 3900 MARKETING RESEARCH (3 s.h.)
Marketing research methods/applications and techniques for generating and analyzing marketing data within a statistical context. Prerequisites: MKT 2510 and ECO 2160. This course is offered every fall semester.

MKT 4000 CONSUMER BEHAVIOR (3 s.h.)
An analysis of behavioral factors affecting consumer decision-making in marketing and demand. Emphasis is placed on conceptual and technical tools used by managers for practical application in profit and non-profit firms. Prerequisite: MKT 2510. This course is offered as needed.

MKT 4100 GLOBAL MARKETING (3 s.h.)
This course investigates marketing variables and strategies in countries outside the United States. The importance of differences among nations in language, culture and social forces, politics and laws, values, channels of distribution, and buyer behavior is examined. Prerequisite: MKT 2510. This course is offered as needed.

MKT 4200 PROFESSIONAL SELLING (3 s.h.)
Basic course in selling, covering development of sales personality, sales speech, opening and closing sales, buying motives and sales psychology, organization of sales talk, meeting objectives, and building consumer following. Prerequisite: MKT 2510. This course is offered as needed.

MKT 4300 DIRECT MARKETING (3 s.h.)
An introduction to direct marketing with emphasis on data base marketing, strategic business planning, importance of the offer, selecting and selling merchandise, business-to-business direct marketing, fundraising, mailing lists, magazines, newspapers, electronic media, telemarketing, production, idea development, and integrating direct marketing into the overall marketing mix. Prerequisite: MKT 2510. This course is offered as needed.

MKT 4600 E-BUSINESS II (3 s.h.)
An application class designed to give students a working knowledge of using E-Business software. Students are required to design and implement an E-Business site. Prerequisites: MKT 3520, MKT 3600, and COM 3410. This course is offered as needed.

MKT 4700 MARKETING MANAGEMENT (3 s.h.)
The purpose of this course is to study and practice the managerial approach to marketing where managers are viewed as decision-makers and problem solvers. Students develop skills in linking the logic and concepts of marketing to relevant data, analyzing data, and making rational decisions. Capstone course for marketing majors. Prerequisites: BUS 3320, BUS 3430, and MKT 2510. This course is offered as needed.

MKT 4850 SPECIAL TOPICS (3 s.h.)
A topic in marketing not covered in depth in any of the other established courses in business. This course is offered as needed.

MKT 4990 INDEPENDENT STUDY IN MARKETING (TBA)
An opportunity for a well-qualified, upper-division student to engage in special research in marketing. Requires approval by the faculty advisor, the supervising professor, the department chair, and the school dean, before approval by the Vice President for Academic Affairs.

 

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