Director, Marketing & Communications
B.A., Indiana University at Bloomington
Brad Johnson, who has two decades of management experience in university marketing, publishing and public relations, leads Methodist University’s strategies and initiatives for internal and outward messaging. His key areas of focus include, but are not limited to, enrollment, advancement, alumni, and academic departments; also, management of web, social media, video/photography, print, writing, design, brand, vendors, media/public relations, advertising and other constituent communications.
Johnson is passionate about higher education and spent a decade in charge of all marketing and messaging for another university, helping set record numbers in enrollment (undergrad, grad and degree-completion), development (capital campaigns and events) and marketing strategies (new web site, unprecedented social media/digital marketing campaigns, flourishing cultivated media relations, etc.).
Community is of great value to Johnson. He has spent more than a decade-plus as a board member (chair) with an inner-city ministry for the homeless and led numerous university-student mission trips (focusing on homelessness and social justice) to underserved communities in Chicago, Jacksonville, New York and abroad. He’s also been a board member and coach with the Miracle League (baseball, basketball, soccer and football programs for children and adults with special needs) both in Kentucky and North Carolina for more than a decade.
Johnson’s experience includes time as the Director of Publishing for IMG College, the world’s premier sports marketing company, and Content Director for TeamTalk (an international marketing agency). His journalism/marketing career began as a writer/editor/designer at The Charlotte Observer and has included state and national recognition/awards. Prior to that, he was a two-sport collegiate athlete (soccer and baseball) who earned two degrees (double-majoring in Journalism and History) from Indiana University.
Married to DeAnna for 30-plus years, the Johnsons have two children (Matthew and Niklas – a recent graduate of Methodist!).