Marketing

A student works in the MU Golf Shop

Marketing traditionally has been defined as the Four P’s (product, place, price, and promotion). This includes the process of planning and executing the conception of a good or service (product), identifying a mutual pricing point (price), finding the correct promotional mix (promotion), and distribution of ideas, goods, and services, to create exchanges that satisfy individual and organization objectives (place). This process requires an understanding of buyer and seller behavior within the context of the overall market environment. Marketing is an essential part of every business. Not-for-profit organizations also have to market their products/services. The curriculum allows students to develop decision models to aid in solving marketing problems. Planning and analysis of strategies for products and/or services are also emphasized (live local case studies may be incorporated as part of individual courses), technology will be used for gathering, analyzing, and delivering information to decision makers. Marketing majors from Methodist University graduate prepared to begin graduate study or for entry-level positions in areas such as marketing management, advertising, product promotion, public relations, and sales.


Degrees Awarded

Bachelor of Science (B.S.), Associate of Arts (A.A.)


Major Requirements

The Marketing major consists of 51 s.h. distributed as follows:

Reeves School of Business Foundation Core Requirements

  • ACC 2510 Principles of Financial Accounting (3 s.h.)
  • ACC 2530 Principles of Managerial Accounting (3 s.h.)
  • BUS 2160 Statistics for Business and Economics (3 s.h.)
  • ECO 2610 Principles of Macroeconomics (3 s.h.)
  • ECO 2620 Principles of Microeconomics (3 s.h.)

Reeves School of Business Professional Core Requirements

  • BUS 2430 Management & Organization (3 s.h.)
  • BUS 3320 Managerial Finance (3 s.h.)
  • BUS 3520 Business Law I (3 s.h.)
  • BUS 4700 Business Policy & Strategy (3 s.h.)
  • MKT 2510 Principles of Marketing (3 s.h.)

Required Marketing Courses

  • MKT 3900 Marketing Research (3 s.h.)
  • MKT 4000 Consumer Behavior (3 s.h.)
  • MKT 4550 Marketing Technologies (3 s.h.)
  • MKT 4700 Marketing Strategy (3 s.h.)

Electives

  • Select 9 s.h. from any 3000 or 4000 level MKT courses or SMA 4210

Note: An elective course for any Reeves School of Business major may only be used to meet the requirements of one major. A required course in any Reeves School of Business major may not be used as an elective for another Reeves School of Business major.


Available Concentrations for Marketing Majors

  • Health Care Administration: Note that the required course HCA 3300 can be counted as a marketing major elective course for those adding this concentration.
  • PGA Golf Management: Note that the required courses PGM 3040, PGM 4020, and BUS 3750 can be counted as marketing major elective courses for those adding this concentration.
  • Professional Tennis Management: Note that the required course PTM 3300 can be counted as a marketing major elective course for those adding this concentration.
  • Resort, Club, and Hospitality Management: Note that the required course RMT 3500 can be counted as a marketing major elective course for those adding this concentration
  • Sport Management

Minor Requirements

The Marketing minor consists of 18 s.h. distributed as follows:

Required Courses

  • BUS 2430 Management and Organization (3 s.h.)
  • MKT 2510 Principles of Marketing (3 s.h.)
  • MKT 3900 Marketing Research (3 s.h.)
  • MKT 4700 Marketing Strategy (3 s.h.)

Electives

  • Select 6 s.h. from any 3000 or 4000 level MKT courses or SMA 4210

Note: An elective course for any Reeves School of Business major may only be used to meet the requirements of one major. A required course in any Reeves School of Business major may not be used as an elective for another Reeves School of Business major.


Associate of Arts Concentration Requirements

The Marketing A.A. concentration consists of 18 s.h. distributed as follows:

Required Courses

  • BUS 2430 Management and Organization (3 s.h.)
  • MKT 2510 Principles of Marketing (3 s.h.)
  • MKT 3900 Marketing Research (3 s.h.)
  • MKT 4700 Marketing Strategy (3 s.h.)

Electives

  • Select 6 s.h. from any 3000 or 4000 level MKT courses or SMA 4210

Note: An elective course for any Reeves School of Business major may only be used to meet the requirements of one major. A required course in any Reeves School of Business major may not be used as an elective for another Reeves School of Business major.


Accreditation

ACBSP Accredited SealThe Reeves School of Business is nationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP) to offer the following degrees: the Professional Master of Business Administration (M.B.A.) with a focus in Organizational Management and Leadership, the Bachelor of Science (B.S.) in Accounting, Business Administration, Entrepreneurship, Financial Economics, Management, Marketing, and Sport Management.  Additionally, a minor in Accounting; Business Administration; Entrepreneurship; Financial Economics; Human Resource Management; International Business; Management; Marketing; Professional Tennis Management; Resort, Club, and Hospitality Management; and Sport Management is accredited.  Finally, a B.S. degree in Accounting, Business Administration, Financial Economics or Marketing with a PGA Golf Management Concentration; Professional Tennis Management; Resort, Club, and Hospitality Management; and Sport Management Concentration is accredited.

Beginning in the fall 2019, the University offers the Bachelors of Applied Science in Accounting degree, as well as, the Bachelors of Applied Science in Business degree. Currently, we are seeking accreditation from the ACBSP for these two degree programs.

Contact the Marketing Program

Dr. Hem Basnet

Hem Basnet, Ph.D.

Chair, Financial Economics & Marketing; Associate Professor of Financial Economics
(910) 630-7089
Clark 106
Dr. Hem Basnet
Hem Basnet, Ph.D.

Chair, Financial Economics & Marketing; Associate Professor of Financial Economics

M.A., City College of New York; Ph.D., Southern Illinois University

Bio:

Dr. Hem C. Basnet is an Associate Professor of Economics in the Reeves School of Business at Methodist University. Dr. Basnet teaches both the undergraduate and graduate level Economics and Finance courses. Dr. Basnet's research areas are Consumer Finance, International Finance, Time Series Analysis, Economic/Monetary Integration and Economic Development. He has published his research in some of the leading Economics journals such as World Development, Journal of Economics and Finance, Applied Economics etc. His research has been widely cited in academic community.

Recent Publications:

Regional Economic Integration in Mercosur: The Role of Real and Financial Sectors, (2017), Review of Development Finance, forthcoming (with Gyan Pradhan).

International Migration, Workers' Remittances and Permanent Income Hypothesis, (2017), World Development, 96, p438-450 (with Sokchea Lim).

Internet, consumer spending and credit card balance: Evidence from U.S. Consumers (2016), Review of Financial Economics, 30, p11-22 (with Ficawoyi Donou-Adonsou)

Impact of oil price shocks on output, inflation, and the real exchange rate: evidence from selected ASEAN Countries (2015), Applied Economics, 47(29), p3078-3091 (with Kamal Upadhyaya).

Exchange rate movements and policy coordination in Latin America (2015), Journal of Economics and Finance, 39(4), p679-696 (with Subhash Sharma).

Monetary policy synchronization in the ASEAN-5 region: an exchange rate perspective (2015), Applied Economics, 47(1), p100-112 (with Subhash Sharma and Puneet Vatsa).

Do remittances attract foreign direct investment? An empirical investigation (2014), Global Economy Journal; 14 (1), p1-9 (with Kamal Upadhyaya).

Economic integration in Latin America (2013), Journal of Economic Integration, Vol. 28 (4), p551-579 (with Subhash Sharma).

(910) 630-7089
Clark 106