Monarch Student Marketing Agency

About the Monarch Student Marketing Agency

Founded in 2023, the Monarch Student Marketing Agency (MSMA) provides Methodist University students with hands-on professional experience while supporting the marketing needs of nonprofit and community organizations throughout the greater Fayetteville area.

Students from Marketing, Strategic Communication, Graphic Design, and related disciplines work collaboratively in an agency-style environment to address real client needs. Through marketing research, content creation, social and digital media, graphic design, campaign development, sales, and client relationship management, students take what they are learning in the classroom and apply it to meaningful, real-world projects.

MSMA is about more than building professional skills. The Agency supports Methodist University’s commitment to experiential learning and vocational exploration by helping students discover how their talents, interests, and academic preparation can be used in their future careers and in service to others. Working directly with community partners exposes students to different organizations, missions, industries, and professional roles while allowing them to see the impact their work can have beyond the classroom.

Under the mentorship of Professors Samantha Inczauskis and Tori Hord, students collaborate as an interdisciplinary team, build professional portfolios, develop client-facing skills, and gain experience navigating the opportunities and challenges of real marketing work. At the same time, community partners gain access to creative ideas, emerging talent, and marketing support designed around their organization’s goals.