Digital Marketing
The Digital Marketing minor prepares students to apply marketing principles in today’s technology-driven environment. Students learn to design and measure effective digital campaigns through courses in social media marketing, marketing technologies, direct marketing, marketing analytics, and marketing strategy. Open to all majors, this minor complements any field of study by teaching students how to build brands, engage audiences, and leverage digital tools to achieve measurable results in business, nonprofit, and entrepreneurial settings.
Common Career Paths
Some of the top jobs for those with a Digital Marketing educational background include Digital Marketing Specialist, Digital Marketing Manager, Corporate Communications Strategist, Media Relations Manager, and so much more.
Common Salary Ranges for Graduates
As mentioned above, there’s a long list of career opportunities for those with an educational background in Digital Marketing. GlassDoor reports the average annual salary for the following positions (which may require additional education):
- Digital Marketing Specialist – $50,000 (Entry-Level)
- Digital Marketing Manager – $70,000 (With Experience)
- Corporate Communications Strategist – $73,000 (Entry-Level)
- Media Relations Manager – $74,000 (With Experience)
Average Tuition Cost
The average cost for an incoming residential freshman to attend MU is less than $18,000 – similar to the cost of attending one of the big-box public schools, but with the enhanced value of a highly-regarded private school with a 12:1 student-to-faculty ratio.
While tuition varies, depending on a student’s financial aid package, it’s important to know that the average financial award for an incoming residential freshman at MU is more than $34,000.
Financial Aid & Scholarships
More than 97% of MU students receive some form of financial aid, with the University offering more than $24 million annually to students for scholarships. If a student is active military, family of active military, or a veteran, they may also qualify for MU’s military education benefits.
Interested in Methodist University’s Digital Marketing minor?
If you have questions, reach out to Dr. Eugenia Johnson at the contact info at the bottom of the page. If you’re ready to apply today, visit the link below!
Minor Requirements
The Digital Marketing minor consists of 18 credits distributed as follows:
Required Courses
9 credits
| MKT 1510 Principles of Marketing (3) | MKT 4550 Marketing Technologies (3) |
| MKT 4700 Marketing Strategy (3) |
Elective Courses
9 credits
Select three elective courses from the following list:
| MKT 3400 Social Media Marketing (3) | MKT 4300 Direct Marketing (3) |
| MKT 3600 E-Commerce I (3) | MKT 4800 Marketing Analytics (3) |
Note: Students may declare either the Marketing minor or Digital Marketing minor. Students may not declare both minors.
Accreditation
The Reeves School of Business is nationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP) to offer the following degrees: the Bachelor of Arts (B.A.) in Business Administration, Accounting, and Finance/Economics; the Bachelor of Science (B.S.) in Business Administration, Accounting, Financial Economics and Marketing; the Associate of Arts (A.A.) with a subject concentration in Accounting, Business Administration, Financial Economics, and Marketing; and the Master of Business Administration (M.B.A.).
Beginning in the fall of 2022, the University offers the Bachelors of Science in Business Analytics. Currently, we are seeking accreditation from the ACBSP for this degree program.
Contact
Eugenia Johnson, Ph.D.
