Dr. Sara Erlichman

B.A., Virginia Wesleyan University; M.S.J., University of Kansas; Ph.D., Pennsylvania State University

Bio:

Sara Erlichman is a Visiting Assistant Professor of Communication and Media. She earned her Ph.D. from The Pennsylvania State University in Mass Communications where she researched media effects in entertainment and taught various courses, including introductory communication and media courses and upper-level courses such as strategic communications, sports communication, research methods, etc. Erlichman comes to Methodist University after working as an Analyst in the Analytics Department at Ketchum, a PR firm. She has worked on various measurement reports with clients, including Clorox, Bose, CMS and New Balance. Her research interests focus on the impact of media figures on audiences, specifically how role models impact individuals cognitively and emotionally.