Marketing Courses

(GP) indicates that the course fulfills the Global Perspective Elective general education core requirement.


MKT 2510 PRINCIPLES OF MARKETING (3 s.h.)

Study of marketing: models of buyer behavior, functions, channels of distribution, promotion strategies, and pricing policies. Emphasis is on the use of marketing variables in decision-making.

Offered: fall and spring


MKT 3360 DOMESTIC BUSINESS EXPERIENCE (3 s.h.)

An American business is a dynamic process that brings together people, consumers, technology, natural resources and human initiative in a constantly changing and competitive environment. To understand the framework in which a business operates, students will travel for an exploration and learning opportunity from the business. This course will require research and class time at an off-site location as selected by the professor of record. An additional fee may apply to cover the costs of travel and lodging. Travel for student conferences and a convention is prohibited as part of this course.

Prerequisite: Permission of the Instructor or of the department chair/school dean
Offered: as needed


MKT 3450 INTERNSHIP (3 s.h.)

Experiential learning acquired through placement with local organizations in either the private or public sectors. The student is assigned duties and responsibilities approved by the Director of Internships and supervised and evaluated by the University instructor and onsite trainer. Weekly class contact, journal, or written reports are required. Classroom instruction includes resume/letter writing, interviewing techniques, and oral presentations.

Prerequisites: BUS 3430 and MKT 2510, junior or senior standing, and a minimum GPA of 2.5 in the major, or permission of the instructor, department chair, or school dean. See BUS 3450 and ACC 4160. Applicable to one major only: Business or Marketing.
Offered: fall and spring


MKT 3600 E-BUSINESS I (3 s.h.)

A survey of applications and factors related to conducting business on the Internet.

Prerequisite: MKT 2510 or permission of the instructor, department chair, or school dean
Offered: fall (odd years)


MKT 3800 ADVERTISING AND PROMOTION (3 s.h.)

A study of promotion planning from an integrated marketing communication perspective with an emphasis on advertising.

Prerequisite: MKT 2510 or permission of the instructor, department chair, or school dean
Offered: spring (odd years)


MKT 3840 RETAIL MANAGEMENT (3 s.h.)

Retailing principles and methods applied to modern business with emphasis on store location and layout, pricing, application of visual merchandising, management decision making, and the use of financial controls.

Prerequisites: BUS 3430, MKT 2510, or permission of the instructor, department chair, or school dean
Offered: spring (odd years)


MKT 3900 MARKETING RESEARCH (3 s.h.)

Marketing research methods/applications and techniques for generating and analyzing marketing data within a statistical context.

Prerequisites: MKT 2510 and BUS 2160, or permission of the instructor, department chair, or school dean
Offered: fall


MKT 4000 CONSUMER BEHAVIOR (3 s.h.)

An analysis of behavioral factors affecting consumer decision-making in marketing and demand. Emphasis is placed on conceptual and technical tools used by managers for practical application in profit and non-profit firms.

Prerequisite: MKT 2510 or permission of the instructor, department chair, or school dean
Offered: as needed


MKT 4100 GLOBAL MARKETING (3 s.h.)

(GP) This course investigates marketing variables and strategies in countries outside the United States. The importance of differences among nations in language, culture and social forces, politics and laws, values, channels of distribution, and buyer behavior is examined.

Prerequisite: MKT 2510 or permission of the instructor, department chair, or school dean
Offered: fall (odd years)


MKT 4200 PROFESSIONAL SELLING (3 s.h.)

Basic course in selling, covering development of sales personality, sales speech, opening and closing sales, buying motives and sales psychology, organization of sales talk, meeting objectives, and building consumer following.

Prerequisite: MKT 2510 or permission of the instructor, department chair, or school dean
Offered: spring (odd years)


MKT 4300 DIRECT MARKETING (3 s.h.)

An introduction to direct marketing with emphasis on database marketing, strategic business planning, importance of the offer, selecting and selling merchandise, business-to-business direct marketing, fundraising, mailing lists, magazines, newspapers, electronic media, telemarketing, production, idea development, and integrating direct marketing into the overall marketing mix.

Prerequisite: MKT 2510 or permission of the instructor, department chair, or school dean
Offered: fall (even years)


MKT 4550 MARKETING TECHNOLOGIES (3 s.h.)

The objectives of the course are to provide students with a broad introduction to existing and emerging technologies shaping today’s business environment. By the end of the course you will have had exposure to technologies that are used in the marketing and management areas. Students will have hands-on experience using these technologies and exploring the marketing and management opportunities surrounding these technologies. Students will also research and discuss applications of technologies from a marketing perspective.

Prerequisites: MKT 2510 or permission of the instructor, department chair, or school dean
Offered: fall


MKT 4600 E-BUSINESS II (3 s.h.)

An application class designed to give students a working knowledge of using E-Business software. Students are required to design and implement an E-Business site.

Prerequisites: MKT 2510, MKT 3600, and COM 3410, or permission of the instructor, department chair, or school dean
Offered: spring (even years)


MKT 4700 MARKETING STRATEGY (3 s.h.)

The purpose of this course is to study and practice the managerial approach to marketing, where managers are viewed as decision-makers and problem solvers. Students develop skills in linking the logic and concepts of marketing to relevant data, analyzing data, and making rational decisions. Capstone course for marketing majors.

Prerequisites: Junior or senior status, and at least 12 s.h. of MKT courses, or permission of the instructor, department chair, or school dean
Offered: spring


MKT 4850 SPECIAL TOPICS IN MARKETING (3 s.h.)

A topic in marketing not covered in depth in any of the other established courses in business.

Offered: as needed


MKT 4990 INDEPENDENT STUDY IN MARKETING (TBA)

An opportunity for a well-qualified, upper-division student to engage in special research in marketing.

Prerequisite: Requires approval by the faculty advisor, the supervising professor, the department chair, and the school dean, before approval by Provost